Seoul Thought Talk: How to use public opinion data

Welcome to what feels like springtime in Seoul! Our next event will be the start of our special panel series called ‘thought talks’ where we have a small group discussion with an expert or opinion leader.

How to Effectively Use Public Opinion Data in Your Stories
Date: Saturday, April 5th, 2014
Time: 12:00PM-1:30PM
Location: Salon de The @ Lotte Hotel (Jung-gu/Myeong-dong location)
Cost: 30,000 won for members / 50,000 won for non-members
*** Limited to 5-7 people only. Must pre-pay.
RSVP: Sean Lim, sean.lim(at) by March 31, 2014

Speaker: Karl Friedhoff, Program Officer, Public Opinion Studies Center, The Asan Institute for Policy Studies

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We will meet at Salon de The, the hotel’s European-style library tea lounge. And we will order the English Royal Afternoon Tea Couple Set, which means you get some amazing tea and a bevy of desserts, cakes and sandwiches. We’re pairing up for the ‘couple set’ to reduce the costs ^^.

We will have a close dialogue and conversation with our main guest, Karl Friedhoff from the Asan Institute. Below you can find the points of discussion.

1) Main issues that are polled in Korea.
2) Opinions that have remained steady over time.
3) Opinions that have markedly changed in recent time (months, years).
4) Hot topics that will be polled in the near future.
5) Overview of latest polling report of Asan Institute.
6) How Asan Institute completes research and analysis.
7) Asan Institute’s mission and purpose.
8) How to effectively utilize polling data in stories.
9) How to successfully engage with polling agencies and research institutes.

Karl Friedhoff is a program officer in the Public Opinion Studies Center at the Asan Institute for Policy Studies and a Mansfield Foundation U.S.-Korea Nexus Scholar. His writing has appeared in the New York Times and the Wall Street Journal and his analysis has appeared in leading international and domestic media. Karl earned his B.A. in political science at Wittenberg University and an M.A. in international commerce at Seoul National University.

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