Talking to direct audiences with broadcast messaging

Online Lunch Session, Friday 28 June, from 11:45 am to 12:45 pm HKT

The Asian American Association’s Asia Chapter invites you to attend a free online lunch session, on Friday 28 June, from 11:45 am to 12:45 pm HKT about how to engage with new audiences with news broacast messaging on social media platforms.

Broadcast and business messaging provide media organisations with an opportunity to build and engage a direct audience. In the past year, WhatsApp Channels, Threads, Instagram and Facebook Channels and Telegram have offered new ways to distribute content and engage audiences. The newly released 2024 Reuters Digital News Report shows WhatsApp is used for news by a fifth of their global audience sample (21%) – and many media executives are taking advantage of this new distribution channel to build new audiences this year.

The session will cover:

  • Intro to broadcast messaging
  • Advantages and opportunities
  • Content and engagement strategies
  • Workflow and process
  • Measurement and tracking
  • Use cases + best practices

Register here


Anjali Kapoor has worked at the intersection of media and technology for the past 18+ years – focused on building digital media business strategies and marketing solutions around audience, revenue and growth. She was previously the Director of Media Partnerships at Meta and Director of Digital for Bloomberg Media across Asia Pacific, and has also worked for Yahoo!, Microsoft and The Globe and Mail in Canada. She is currently the Principal at Hot Laundry Digital, consulting, coaching and training on digital business strategy. Her areas of expertise include marketing, brand and content strategy development, and commercial partnerships and business development for new products or categories. Anjali is also a dynamic speaker on digital transformation and leadership and is a DEI advocate for women media leaders in the industry. You can connect with her on LinkedIn or at

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